Meet the Team
House of Elévara is built by professionals who have operated at the highest levels of creative direction, capital strategy, and brand building. Every person on this team brings real-world experience — and a genuine commitment to building something that lasts.
Leora Slater
Leora Slater is the Creative Director of House of Elévara. She directs the visual language of the House — every campaign, every editorial frame, every object that carries the name passes through her eye before it reaches the world. Based in Miami and raised in the hills of West Virginia, she builds from a rare combination: the patience to notice what others overlook, and the precision to execute at a luxury standard.
She has been behind a camera since she was eight years old — documenting ordinary moments because, to her, they were never ordinary. That instinct became a discipline. Today it shapes campaign concepts, art direction, editorial narrative, and the tone of every asset the House produces. She also appears in front of the lens as House talent, a dual credit that lets her carry a concept from idea to frame without translation.
Trained by nature before she was trained by fashion. She notices the detail that makes an image feel like something rather than merely look like something.
Luxury defined by craftsmanship and restraint, not price. Every frame is deliberate — nothing in a House campaign arrives by accident.
The goal is never content people scroll past. It is work people carry with them long after they have looked away.
I didn't grow up surrounded by fashion houses, luxury campaigns, or creative agencies. I grew up in the hills of West Virginia — where mornings began with fog rolling over the mountains, and nature was the first masterpiece I ever studied.
Before I knew the names of luxury brands, I knew how golden light looked through the trees, how silence could tell a story, and how beauty lived in the smallest details.
I've always believed that everything is art. The way we as humans live is art — and art needs to be captured. The way sunlight hits a window. The sound of rain on a tin roof. A cup of coffee that is the perfect shade. A weathered pair of cowboy boots. A handwritten note. A luxury hotel lobby. A woman walking through a city at midnight. An empty yacht in a marina. Every color, texture, emotion, and movement has the power to become a story.
Since I was eight years old, I've been obsessed with cameras. I filmed everything. I documented ordinary moments because, to me, they were never ordinary. I didn't realize I was teaching myself visual storytelling — I was simply chasing the feeling that came from creating something beautiful. That feeling has never left.
My mind is constantly overflowing with ideas. Entire campaigns play out in my head. Films begin with a single image. A song becomes a color palette. A conversation becomes a concept. I don't just see the world as it is — I instinctively imagine how it could be transformed, every single second.
Fashion has always fascinated me because it speaks before a single word is said. Film captures emotion that language sometimes can't. Photography freezes a feeling that would otherwise disappear forever. Creative direction is where all of those worlds collide.
Growing up in the country taught me to notice what others overlook. Luxury taught me that excellence lives in precision. Those two worlds aren't opposites — they're the foundation of how I see everything I create. Authenticity and refinement can exist in the same frame.
I don't want to create content that people scroll past. I want to create worlds people remember. I want every frame to feel intentional, every campaign to feel cinematic, and every detail to have meaning — because details are never just details. They are the difference between something people see and something they feel.
To me, luxury isn't defined by a price tag. It's defined by intention. It's craftsmanship. It's restraint. It's confidence. It's creating something so timeless that it still evokes emotion years later.
Being a creative director isn't simply the career I want — it's the language I've been speaking my entire life. My purpose is to turn ideas into experiences, moments into stories, and stories into art that people carry with them long after they've looked away. Life is art, so let's capture it all.
- Own and direct the visual identity of House of Elévara across every arm of the ecosystem
- Lead creative concept development for campaigns, editorials, product launches, and brand activations
- Art direct photo and film production — from mood and casting through styling, location, and final selects
- Maintain the House aesthetic standard across web, social, editorial, packaging, and campaign assets
- Partner with the Founder on brand positioning, launch sequencing, and creative strategy
- Guide talent on presentation, portfolio direction, and on-set performance
- Build and manage relationships with photographers, stylists, and production collaborators
- Serve as House talent on select productions where the frame calls for her
For creative direction, campaign collaboration, editorial production, and booking Leora as talent — route through the House of Elévara team.
Vince Edwards
Vince Edwards is a seasoned business development executive, operator, and capital strategist with over 20 years of experience spanning Fortune 100 corporations, government investment programs, and high-growth startups. A graduate of the University of Kentucky with a B.S. in Mathematics and a certificate alumnus of the MIT Regional Entrepreneurship Accelerator Program (MIT REAP) — where he led the first U.S.-based team to complete the program — Vince brings the analytical foundation of a mathematician and the strategic depth of an MIT-trained operator to everything he builds.
As Founder and CEO of Empire Builders LLC — a full-service business consulting firm that builds, grows, and elevates companies to new levels — Vince has spent nearly a decade helping businesses across every industry obtain capital, scale operations, and reach their fullest potential. He has worked with Fortune 100 companies including Procter & Gamble and IBM, secured over $100 million in financing for clients, and assisted in raising $8M+ for early-stage ventures through relationships with Maxim Investment Bank and the Keiretsu Forum — the largest angel network organization in the world.
As Head of Investor Relations at House of Elévara LLC, Vince leads the capital strategy that will fund the next decade of the House's growth — building relationships with angel investors, family offices, and institutional capital partners, and driving the fundraising initiatives that turn vision into infrastructure. He is a problem solver, a capital raiser, and a builder — and he brings to this role what most IR professionals simply do not have: he has been on both sides of the table.
Key Responsibilities- Develop and execute the full investor relations strategy for House of Elévara LLC
- Identify, cultivate, and close relationships with angel investors, venture capital firms, family offices, and institutional capital partners
- Lead all investor communications — pitch presentations, investor updates, and due diligence materials
- Represent the House's brand, vision, and financial narrative to the external investment community
- Support fundraising campaigns including Regulation CF offerings and direct private placements
- Coordinate with the Founder on capital strategy, valuation positioning, and deal structuring
- Leverage an extensive network of investors, accelerators, and capital partners built over 20+ years
- Provide regular reporting on investor pipeline, outreach activity, and capital secured
Vince is an engaging entrepreneur with a passionate dedication to making the world better than it was before. It's amazing the breadth of his knowledge. Vince is a person who motivates all he meets and works with to do better, accomplish more, and do well while doing good.
As a member of the Kentucky team that was the first U.S.-based team to complete our MIT REAP program, Vince showed great leadership and expertise, and has been an ambassador for entrepreneurship and MIT back in Kentucky. His energy and passion are contagious. He exemplifies our philosophies around improving entrepreneurship in all communities regionally, nationally, and on a global scale.
For investor inquiries, capital partnerships, and funding conversations — connect with Vince directly or route through the House of Elévara team.
More Leadership Coming Soon
House of Elévara is actively building a team of seasoned professionals across talent operations, brand partnerships, and platform operations. As the company grows, so do the people behind it.